Mother’s Day In-Store Experience

This Mother's Day, we wanted to do something a little different: something that went beyond discounts and gift guides. So we tried a small experiment.

We handed out flowers at our DLF Mall of India store in Noida, inviting kids to give them to their moms and make handmade cards for them, right there in the trueBrowns store.

What happened next surprised us more than anyone.

What Unfolded

Those flowers brought families together in ways we hadn't quite anticipated. Daughters, sons, daughters-in-law, grandparents, people of all ages, all coming through carrying a common emotion: love for their mothers.

We watched daughters drawing and writing sweet messages for their mothers. A pair of adult sons who looked a little unsure about the craft supplies but gave it a go anyway. Grandparents watching their grandchildren make something for the first time.

It was a regular Sunday at the mall that somehow didn't feel like one.

Why We Did This

Celebrations in retail often look the same. We wanted Mother's Day to feel different.

There is something about making something with your own hands: the slowing down, the choosing of words, the careful folding of paper, that no purchased gift can quite replicate. It asks you to be present. To actually think about the person you're making it for.

That's what we wanted to offer. Not a discount or a special edition, but a reason to sit down, pick up a pen, and say something you've probably been meaning to say for a while.